From Survey to Interviews: Uncovering Care Platform Opportunities
Combined a screening survey with 12 field interviews, prioritized 42 opportunities to improve how physicians, nurses, and dietitians use Health2Sync's care platform, and moved the highest-impact, quick-win items straight into the next sprint.
Phase 1 · Onboarding
Guiding New Users to Their First Diary Entry
Diary logging is this app's core value: consistent logging is what actually lets users benefit from health management. Yet many new users never completed their first diary entry. I redesigned the onboarding flow to help new users grasp this core value faster, turning their first visit into a lasting logging habit.
E-commerce Mweb Revamped
Our team decided to bring the Mweb experience closer to our App design, which had already gone through continuous optimization, as new users increasingly came to Mweb through Google ads. We used VeryBuy's 9th anniversary traffic peak to validate the results. As the designer on this project, I redesigned a Mweb-specific browsing experience, since browser and App interactions work differently from native App interactions.
