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Hi, I'm Zoi, a product designer who digs into data and user stories to find what really drives a product forward.

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Phase 1 · Onboarding

Guiding New Users to Their First Diary Entry

Reworking onboarding to help new users understand the app's core value — turning their first visit into a lasting diary-keeping habit.

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Phase 2 · Personalization

Deepening Diary Habits Through Personalization

Personalized weekly guides based on users' health conditions and devices — building on Phase 1 to increase diary entry frequency.

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E-commerce Mweb Revamped

The iterations of Mweb bring about higher user engagement and an improved user experience.

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Exploring Pain Points and Opportunities in the Home Viewing Journey

Exploring how to reduce repeated in-person visits and misaligned expectations through smarter digital solutions.

Looking for Product Designer opportunities.

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