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Enhancing User Engagement:

Strategies for Encouraging Diary Entries

Background

This experience optimization focuses on guiding new users to explore the app and improve their initial engagement. A key product behavior is “adding a diary.” Analytics show that only 76.8% of new logging users complete their first diary entry on the registration day. If users do not complete this crucial action, they miss out on valuable app features. In addition to guiding users to complete their first key action, we also help them review their blood sugar goals and introduce them to our chatbot, ensuring they fully utilize key features from the beginning. These optimizations improved the diary completion rate by 18%, significantly boosting user engagement.

Problem exploration

User survey: face-to-face behavioral observation

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Key Issue

When new users land on the Dashboard :

  1. Don’t know where to start or how to proceed.

  2. “ No data” on Homecards is confusing. 

Study and Solutions

The primary users are like what?

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Based on previous user interviews and our analysis of users who registered but did not record diary entries, we are creating two primary user personas as representatives. These personas will assist me in defining design strategies.

Personas

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I researched the diabetes competitor market to understand how they layout the user experience after new users landing on the homepage, identifying the strengths and weaknesses. This will help me determine which experience layout will better suitable for our diabetes users.

Design Strategy

Goals

Phase 1  Experience Goal :  Implement activation journey to all users. 
Phase 2 Advanced : Implement personalized activation journey by diseases.

Opportunities

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In a goal-oriented approach, I use SiteMap to plan the layout and conduct experience walkthroughs of the product's registration process in order to gain a deeper understanding of user touchpoints and needs. This helps assess the scenario when new users first landing our product, identifying potential issues, bottlenecks, or improvement in the user experience to achieve the goal.

 ➊ Guiding new users to add at least 1 record.

 a. Beginner’s card

The information layer sits between the Slider and Dashboard Card. The Slider aims to establish trust with new users as the first step in building trust. Below, the Dashboard Card emphasizes the importance of users recognizing the functions of diary logging and statistics, which is a further consideration for new users. Therefore, prior to these, we aim to guide new users in understanding the most important features: diary logging, day marking confirmation, and feedback from the diabetes support chat room.

 b. Enhance clarity in the "add diary" process

To improve clarity, adjust the Dashboard Card from  "尚無資料" to “尚未紀錄”or ”開始記錄第一筆“. 
This change will better communicate the user's current status and avoid confusion about data import.

In the Navigation, all functions appear at the same hierarchical level.
Highlighting "新增日記" emphasizes the app's key value action to users and makes it easier for them to find the feature.

 c. Enhancing User Engagement through Aha Moments in Homecard Page

In the homecard Page, we display an Empty Status with numerical analysis to help users visualize the analytics after 'recording diary entries. 
This moment allows users to experience the "Aha moment" of the value of diary recording. Strengthening guidance at this juncture encourages users to start recording diaries, thereby increasing their chances of achieving their goals.

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 ➋ In guided experiences, allowing enough space for new users is crucial Persona 2, especially considering that some users may strongly resist being guided. In design, it's important to emphasize the product's value and features while avoiding making these users feel neglected.

 a. Enhancing User Onboarding with Animation and Task Limitation

a-1:

Guidance comes in many forms, and discuss to PM and team the decision-making, we've opted for subtle yet noticeable animations to reduce user resistance and increase their willingness to proceed step by step.

a-2:

Users need motivation, so we use Lottie animations to help new users feel accomplished after completing a task.

The goal is to encourage them to complete each of the three tasks thoroughly and gain a better understanding of the app onboarding process.

a-3:

We limit task guidance to a maximum of three, primarily considering user patience.

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👉 Refer to Design deliverable

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Design Outcomes

Hero Illustration

Place the hero illustration in the most prominent area of the Goal Page and Routine Page to grab attention and highlight the purpose of each page.

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Rapid Usability test

To improve the new user registration experience, we tested three typical users. We focused on:

  1. The registration guidance process.

  2. Completing three tasks.

  3. The ease of completing tasks.

After testing, we discussed the results and created a report. We identified key insights and prioritized them to enhance our design assumptions.

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Findings & Optimizations

👍 The parts that align with the design strategy

  1. Users feel comfortable with the "beginner's guide" task card, which helps them understand what they need to do and successfully complete diary entries.

  2. Users clearly understand the main functions of the app: diary recording and analysis.

  3. Bubble and toast animations effectively catch the attention of Users and guide them successfully.

  4. The addition of visual elements on the "goal setting page" enhances the explanation of its purpose, encouraging users to scroll down and view their goals.

🔧 Optimizations

  1. Adjust the timing for displaying Bubbles and Toast to appear only when users click on the Beginner's Card task, which is more user-friendly for those who prefer autonomous exploration.

  2. Users found the task "查看智抗糖小幫手" unclear in its purpose, so it has been renamed to "認識智抗糖夥伴".

Performance

  1. More than half of new users tried to do at least 1 task​​

    • ​85.25% of them tried the “log_data” task

    • Only 16.03% of them tried the “learn about h2 chatroom" task

  2. Only 16.03% of them tried the “learn about h2 chatroom" task

  3. Only 7.77% of new users attempted to complete all 3 tasks

  4. Only 34% of users who tried the “log data” task actually created the first diary on that day

  5. Compare new users before and after the version

    • New users recording first diary on registration day increases by 35% ( 18.65% → 25.21% )

    • New users reaching H2 chatroom on registration day increases by 6% ( 17.72% → 18.84% )

    • New users recording >2 diary in the 1st month increases by 8% ( 24.23% → 26.37% )

 

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What's Next

  • Encourage more new users to try to do the 3 beginner’s tasks.

  • Even though 85% of users tapped “log data,” only 34% finished it. We aim to raise that to over 50%.

  • The more diaries users log, the more engaged they become. We need to guide them to keep recording more entries to improve retention.

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