Problems
User surveys and one-on-one interviews
Key Issue
When new users land on the Dashboard :
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Don’t know where and how to start.
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“ No data” on Homecards is confusing.
Study and Solutions
Competitive Research
Key Finding
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
Design Strategy
Goals
Phase 1 Experience Goal : Implement activation journey to all users
Phase 2 Advanced:Implement personalized activation journey by diseases
Site Map
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
User journeys and task flows
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
MVP
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
Design Outcomes
High-fidelity Wireframe
Phase 1 Experience Goal : Implement activation journey to all users
Phase 2 Advanced:Implement personalized activation journey by diseases
Emotional Design
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
Usability Test
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
According to the competitors defined by our company, we conducted field visits for early user experiences. We observed that upon successful registration, new users are greeted with a welcoming "Get Started" prompt upon landing on the main page, guiding them through exploration.
Opportunities
1.以 Beginner's guide 的成效中，我們假設用戶，對於註冊成為新用戶第一件事情其實很明確，但記錄到兩筆以上的用戶就掉了很多。
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2. 我們又有發現到會記到 2 筆(含)以上的用戶的 Retaintion rate 落在 77%。目前全站 retaintion rate 落在 30%, 若能夠讓新用戶已知紀錄日記的意義，將有助於全站 retaintion rate 的提升。
Context
1. The core value that our App provides to users is the ability to record their body data, helping them manage their health. Therefore, getting users to "start recording diary" and "continue recording" are important.
2. Our target audience are users who wanted to record diary but haven't started for the following reasons:
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They don't know what to record, so they haven't started.
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They don't have the devices (e.g., glucose monitor meter, blood pressure meter, body weight scale) and are unsure how to record diary without them.
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They are not sure how often or how frequently they should record.
3. To help users in getting started with recording diary, we propose a new feature called the "Diary Entry Guide." It will provide personalized diary recording suggestions based on the user's health condition, body data, and whether they have measuring devices.